Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Using Data Analytics To Drive Small Business Success
Using Data Analytics To Drive Small Business Success For outdoor living contractors, success isn't just about craftsmanship—it's about making smart, data-driven business decisions. In today's digital age, small businesses can no longer rely solely on intuition. Data...
Harnessing The Power Of Customer Reviews In 2025
Harnessing The Power Of Customer Reviews In 2025 In the world of outdoor living contracting, reputation is everything. Whether you're building custom patios, installing outdoor kitchens, or designing stunning landscapes, your potential clients are looking for proof...
How To Create Engaging Video Content On A Budget
How To Create Engaging Video Content On A Budget In today’s digital marketing landscape, video content is king. For outdoor living contractors, videos can showcase craftsmanship, demonstrate expertise, and build trust with potential customers. However, many small...
Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors
Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors As we enter 2025, content marketing remains one of the most effective ways for outdoor living contractors to attract and engage potential customers. With evolving consumer behaviors and...
Local SEO Tips To Get Your Small Business Noticed
Local SEO Tips To Get Your Small Business Noticed For outdoor living contractors, being visible in local search results is crucial to attracting homeowners in your service area. Whether you specialize in patios, decks, outdoor kitchens, or landscaping, Local SEO...
Effective Email Marketing Campaigns For Small Businesses: A Guide For Outdoor Living Contractors
Effective Email Marketing Campaigns For Small Businesses: A Guide For Outdoor Living Contractors Email marketing remains one of the most effective and affordable digital marketing strategies for small businesses, including outdoor living contractors. With the right...
Building A Strong Brand Identity In 2025: A Guide For Outdoor Living Contractors
Building A Strong Brand Identity In 2025: A Guide For Outdoor Living ContractorsIn 2025, standing out in the competitive outdoor living industry requires more than just high-quality craftsmanship—it demands a strong, recognizable brand identity. Whether you specialize...
Maximizing ROI: Marketing Tips for Small Business Owners
Maximizing ROI: Marketing Tips for Small Business OwnersFor outdoor living companies, marketing isn't just about spreading the word—it's about maximizing your return on investment (ROI) and ensuring every dollar spent contributes to your growth. Whether you're...
Social Media Strategies for Small Businesses in 2025
Social Media Strategies for Small Businesses in 2025 As we step into 2025, social media continues to evolve as an essential tool for small businesses to connect with customers, build their brand, and drive sales. For outdoor living companies, platforms like Instagram,...
Small Business Marketing Trends To Watch In 2025
Small Business Marketing Trends To Watch In 2025 As we move into 2025, the landscape for outdoor living businesses is more competitive than ever. From deck builders to patio installation companies, outdoor living brands need to adapt to the latest marketing trends to...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.