Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Building Business Citations: What Are They And Why Are They Important?
Building Business Citations: What Are They And Why Are They Important? Prior to the internet, an encyclopedia sized book called the Yellow Pages was the main source of reference for people searching for local businesses. Today, companies use business citations as a...
The Dos and DON’Ts of Social Media Marketing
The Dos and DON’Ts of Social Media MarketingPosting on social media can feel like walking a tightrope. Many marketers don’t post as often as they should because they’re afraid their words will be misconstrued, or they fret about unintentionally offending...
How to Boost Business with Organic Marketing
How to Boost Business with Organic MarketingOrganic marketing is all about executing a good plan, then watching traffic increase naturally over time. While you won’t see immediate results like you do with paid advertising, the customers you attract will be devoted to...
5 Creative Marketing Strategies
5 Creative Marketing StrategiesIt’s time to shake things up!People don’t just appreciate imaginative problem-solvers, they trust them. When you replace dusty marketing tactics with creative strategies, you’ll increase your customer base and leave your competition in...
6 Ways to Improve Your Marketing Communications
6 Ways to Improve Your Marketing Communications When people think about marketing communications, they tend to envision cleverly worded sales pitches, but this is the thin end of the wedge. In today’s fast-paced world, marketing communications is a multifaceted...
How to be Successful Using Google Ads This Year and Beyond
How to be Successful Using Google Ads This Year and Beyond Google Ads is much smarter than it was a few years ago. In addition to new analytics, Google has enhanced its internet marketing platform to involve automation and machine learning. These sophisticated tools...
Top Marketing Strategies to Grow Your Business This Summer
Top Marketing Strategies to Grow Your Business This Summer Make this a summer to remember! Even if your business has been doing spectacularly well, you can’t go wrong by stepping out of your marketing comfort zone. You can accomplish this by test-driving promotional...
6 Tips to Optimize Your Blog Posts for SEO
6 Tips to Optimize Your Blog Posts for SEO You may have one of the most informative and beautifully written blogs on the internet, but if your blog posts aren’t near the top of search results, the size of your audience will remain limited. There are many techniques...
Best Way for Local Businesses to Get Found on Google
Best Way for Local Businesses to Get Found on Google Being a small business owner in today’s technology-driven world should be an easy endeavor, however, businesses have never been at greater risk of going belly up. Frankly speaking, small businesses that cannot be...
Reasons Why Your Business Still Needs a Solid Website
Reasons Why Your Business Still Needs a Solid Website In an ever-changing world, businesses of all sizes need informative and attractive websites to anchor their business and demonstrate to customers that their company has strength and stability. Even if you think you...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.