Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Why Marketing Automation Makes a Ton of Sense for Small Business
Why Marketing Automation Makes a Ton of Sense for Small Business There’s no question. Growing a small business is tough work. Owners and employees are required to wear many different hats to effectively meet the demands of serving customers, while also tending to the...
CEO’s Corner: When GOOD marketing isn’t exactly EFFECTIVE marketing
CEO’s Corner: When GOOD marketing isn’t exactly EFFECTIVE marketing Earlier this week I took a call from a new prospect. She and her husband are the owners of a very successful heating and air conditioning company. While the company was already engaged with another...
Big AdWords Shakeup: Google Says Goodbye to Lower Cost Clicks
Big AdWords Shakeup: Google Says Goodbye to Lower Cost Clicks If you’re one of the 2 million+ businesses using Google AdWords, listen up! Things are about to get ugly. Let me explain. What’s Happening? The recent rumors have been confirmed, Google is...
4 Guerrilla Marketing Ideas That Just Might Work For You!
4 Guerrilla Marketing Ideas That Just Might Work For You! This week I’m going “GUERRILLA MARKETING.” That’s right. I’m stepping away from the technology-driven marketing strategies that my posts usually cover… and you know what? It feels really good. There’s...
Is WordPress Right for Your Business Website?
Is WordPress Right for Your Business Website? Although it began as a blogging platform nearly 13 years ago, WordPress has developed into a premier content management software (CMS) platform that allows users to create, edit, organize and publish content directly to...
Google AdWords Strategy: Are Smart Goals Right for You?
Google AdWords Strategy: Are Smart Goals Right for You? About a month ago, Google introduced a new feature within Analytics called Smart Goals. In this post, I want to briefly explain what the Smart Goals capability is all about, and why it may (or may not) make...
The 8 Elements of Small Business Marketing Success
The 8 Elements of Small Business Marketing Success If there one thing we’ve learned from working with numerous small businesses on their marketing strategies, it’s this: There is way too much noise and confusion. Business owners and marketing directors are...
Three Best 2016 Social Media Marketing Infographics
Three Best 2016 Social Media Marketing Infographics As you have worked with various social media channels this past year, have you noticed changes? Have you been posting images of one size and now see others posting larger, more impactful images? When using social...
Can Donald Trump Teach You Anything About Sales & Marketing?
Can Donald Trump Teach You Anything About Sales & Marketing? I’ll admit it. More than any primary election that I can recall, I find myself being drawn into the debates, media coverage, and the polls. Why? I wish I could say it’s a strong sense of civic...
Does Your Planning Reflect These 2016 Marketing Trends?
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About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.