Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
How to Avoid These Small Business Marketing Missteps
Small Business Marketing Missteps This week I wanted to do something a little different. In working with clients, it surprises me how often a few common themes seem to emerge - common challenges that most small business marketing professionals face. Rather than...
Five Ways You Should Be Marketing to Your Existing Customers
You Should Be Marketing to Your Existing Customers A client visit earlier this week prompted this post. Not because the issue we uncovered was unique. In fact, it was just the opposite. It’s something I see so often that I just had to write about it. This...
4 Signs That You May Benefit from Marketing Automation
You May Benefit from Marketing Automation One of the questions clients often have is whether a marketing automation system makes sense for them. It’s a good question. As powerful as marketing automation can be, it doesn’t mean it’s a fit for all situations. ...
Want to Guarantee AdWords Success? It Starts With Knowing Your Magic Number!
Want to Guarantee AdWords Success? Those of you that know me know I’m motivated to help marketers think more like CEOs. In my opinion, it’s a mindset that’s still woefully lacking among many marketing folks, even though we’re often sitting right on top of the data...
These 3 Tech Trends Will Drive the Future of Marketing! Are you ready?
What Does Great Marketing Look Like in 2020… 2050 … and BEYOND? These Three Technology Trends Provide a Good Hint for the future of marketing. I did something really refreshing this week - something I know I should do more often (but hardly ever do!). I gave...
What Does Google’s Mobile-Friendly Move Mean for Your Website?
Mobile-Friendly Website I’m betting yesterday (April 21, 2015) was like most other days for you - head down, trying to grow a successful business. But in the world of search, it was actually a pretty notable day. Google made a significant change to it's mobile...
Is AdWords Delivering Results? Set Up Conversion Tracking to Find Out!
Set Up Adwords Conversion Tracking We’ve covered a lot of ground related to AdWords over the last few weeks. If you’re currently (or soon will be) managing your company’s AdWords efforts, make sure you check out the previous posts in this series… they cover what I...
AdWords is Awesome… But Don’t Forget About Your Landing Pages!
Don’t Forget About Your Adwords Landing Pages! This week I’m continuing a series of posts focused on Google AdWords. However, this post is a little different… it addresses an important topic OUTSIDE your AdWords account. By “outside”, I mean where your AdWords ads...
Google AdWords: Creating Text Ads that Boost Clicks
Creating Text Ads that Boost Clicks in Google AdWords Today’s post is the latest installment in a series focused on Google AdWords. If you’ve missed any of the previous posts in this series, you can access them here: How to Properly Structure Your AdWords Account How...
How to Develop High Quality Google AdWords Keyword Lists (Part 2)
Develop High Quality Google AdWords Keyword Lists In the last post, I began the topic of AdWords keywords by taking a step back – helping you think a bit more strategically about which of your products and services (i.e., keywords) it makes best sense to promote via...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.