Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
These 3 Tech Trends Will Drive the Future of Marketing! Are you ready?
What Does Great Marketing Look Like in 2020… 2050 … and BEYOND? These Three Technology Trends Provide a Good Hint for the future of marketing. I did something really refreshing this week - something I know I should do more often (but hardly ever do!). I gave...
What Does Google’s Mobile-Friendly Move Mean for Your Website?
Mobile-Friendly Website I’m betting yesterday (April 21, 2015) was like most other days for you - head down, trying to grow a successful business. But in the world of search, it was actually a pretty notable day. Google made a significant change to it's mobile...
Is AdWords Delivering Results? Set Up Conversion Tracking to Find Out!
Set Up Adwords Conversion Tracking We’ve covered a lot of ground related to AdWords over the last few weeks. If you’re currently (or soon will be) managing your company’s AdWords efforts, make sure you check out the previous posts in this series… they cover what I...
AdWords is Awesome… But Don’t Forget About Your Landing Pages!
Don’t Forget About Your Adwords Landing Pages! This week I’m continuing a series of posts focused on Google AdWords. However, this post is a little different… it addresses an important topic OUTSIDE your AdWords account. By “outside”, I mean where your AdWords ads...
Google AdWords: Creating Text Ads that Boost Clicks
Creating Text Ads that Boost Clicks in Google AdWords Today’s post is the latest installment in a series focused on Google AdWords. If you’ve missed any of the previous posts in this series, you can access them here: How to Properly Structure Your AdWords Account How...
How to Develop High Quality Google AdWords Keyword Lists (Part 2)
Develop High Quality Google AdWords Keyword Lists In the last post, I began the topic of AdWords keywords by taking a step back – helping you think a bit more strategically about which of your products and services (i.e., keywords) it makes best sense to promote via...
How to Develop High Quality Google AdWords Keyword Lists
Develop High Quality Google AdWords Keyword Lists Last week I started a new series designed to help you succeed with Google AdWords - providing some important context and tips for properly structuring your Google AdWords account. If you didn’t catch the last post,...
How to Properly Structure Your AdWords Account
Properly Structuring Your AdWords Account Today, I kick off a new series of posts related to one of my favorite topics, Google AdWords. In my opinion, Google AdWords is the most powerful and flexible advertising tool that has ever existed for small business....
Three Great Social Media Marketing Infographic References
(2) 2015 Social Media Image Sizes Guide – courtesy of Setupablogtoday.com http://www.setupablogtoday.com/wp-content/uploads/2015/01/2015-social-media-image-sizes-infographic.jpg <br /><img height="1" width="1"...
How Frequently Should You Send Lead Nurturing Emails?
Sending Lead Nurturing Emails Today’s marketing automation and lead nurturing technologies are powerful! I’ll admit… with all the awesome functionality, it’s easy to get sucked in. What starts out as a simple email sequence can quickly become layers of business rules,...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.