by Jim Higgins | Aug 11, 2025 | Content Marketing, Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Visual Marketing Content
How To Create Engaging Video Content On A Budget In today’s digital marketing landscape, video content is king. For outdoor living contractors, videos can showcase craftsmanship, demonstrate expertise, and build trust with potential customers. However, many small...
by Jim Higgins | Jun 9, 2025 | Digital Marketing, Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing
Local SEO Tips To Get Your Small Business Noticed For outdoor living contractors, being visible in local search results is crucial to attracting homeowners in your service area. Whether you specialize in patios, decks, outdoor kitchens, or landscaping, Local SEO...
by Jim Higgins | Apr 15, 2024 | Digital Marketing, Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing
10 Proven Strategies To Boost Your Local SEO Boosting local SEO is crucial for businesses targeting a specific geographic area. Not only is it a cost-effective way to market your products or services, but it makes your business more visible, increases foot...
by Jim Higgins | Mar 25, 2024 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing
The Power Of Social Media Marketing For Small Businesses Prior to the advent of the internet, reaching prospective customers was only possible by running ads in local publications and word of mouth advertising from satisfied customers. Today, everyone has access to...
by Jim Higgins | Sep 25, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Remarketing… What Is It And How Can It Deliver Results For Your Business? If you’re searching for an ideal way to reel in customers, look no further! Remarketing is a digital marketing strategy that involves targeting individuals that have previously interacted a...
by Jim Higgins | Aug 21, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing
Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
