by Jim Higgins | Mar 25, 2024 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing
The Power Of Social Media Marketing For Small Businesses Prior to the advent of the internet, reaching prospective customers was only possible by running ads in local publications and word of mouth advertising from satisfied customers. Today, everyone has access to...
by Jim Higgins | Feb 26, 2024 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
12 Free Marketing Tools Worth Checking Out! If it seems like every time you turn around someone is trying to sell you something, this post will be a breath of fresh air! In fact, when it comes to digital marketing, there are still many useful tools that are...
by Jim Higgins | Jan 17, 2024 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing
Data Aggregators: What They Are, And Why You Need To Be Listed With Them Businesses are eager to learn what they can do to enhance their sales numbers in the new year, and many marketers are putting their trust in data aggregators to ensure historical marketing...
by Jim Higgins | Dec 18, 2023 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing
How To Improve Your Local SEO Through Building Citations Businesses thrive by gaining online recognition, which is why building citations is an important aspect of local SEO (Search Engine Optimization). Citations are mentions of your business name, address, and phone...
by Jim Higgins | Sep 25, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Remarketing… What Is It And How Can It Deliver Results For Your Business? If you’re searching for an ideal way to reel in customers, look no further! Remarketing is a digital marketing strategy that involves targeting individuals that have previously interacted a...
by Jim Higgins | Aug 21, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing
Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
