by Jim Higgins | Jul 17, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Tips For Getting The Most Out Of Your Google Business Profile Millions of people depend on Google every day to find and learn about businesses in their local area. Your Google Business Profile is more than just a snapshot of who you are and what your business...
by Jim Higgins | May 15, 2023 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement When it comes to email marketing, subject lines are the baited hooks that reel in your audience. To ensure your content gains readership, it’s vital to make the subject lines are...
by Jim Higgins | Mar 21, 2023 | Marketing Ideas, Marketing Strategy, Small Business Marketing
Customer Retention Strategies Successful business owners use time tested marketing tactics to attract new customers. However, gaining fresh business doesn’t carry much weight if it doesn’t lead to future purchases. Creating a solid business foundation involves...
by Jim Higgins | Oct 17, 2022 | Marketing Ideas, Marketing Strategy, Small Business Marketing
5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers Business owners everywhere are struggling to get the most out of their budgets as the current economic conditions are forcing everyone to tighten their belts. This is especially true when it comes...
by Jim Higgins | Jan 24, 2022 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing
Building Business Citations: What Are They And Why Are They Important? Prior to the internet, an encyclopedia sized book called the Yellow Pages was the main source of reference for people searching for local businesses. Today, companies use business citations as a...
by Jim Higgins | Sep 16, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Should I Incorporate Video into My Marketing? Understanding your audience is an essential element of successful marketing campaigns. A large portion of today’s consumers are very visual and have short attention spans. Truth is, if your emails are always in textual...
