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Small Business Marketing During the COVID-19 Crisis

Small Business Marketing During the COVID-19 Crisis

by Jim Higgins | Apr 8, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Small Business Marketing During the COVID-19 Crisis The COVID-19 pandemic has essentially brought society to a screeching halt and businesses everywhere are suffering. You are not alone. Everyone has a looming sense of uncertainty about the days ahead, but as a...
Do I Need a Blog on My Website?

Do I Need a Blog on My Website?

by Jim Higgins | Feb 19, 2020 | Content Marketing, Marketing Messaging, Marketing Strategy, Small Business Marketing

Do I Need a Blog on My Website? More often than not, business owners think blogging will absorb valuable time they could be spending on actual business dealings. Nothing could be further from the truth. If you have a website, you need a blog. What purpose do blogs...
Achieve Greater Success with These Web Design Best Practices

Achieve Greater Success with These Web Design Best Practices

by Jim Higgins | Jan 22, 2020 | Marketing Strategy, Small Business Marketing, Website Design

Achieve Greater Success with These Web Design Best Practices As we begin a new decade, small business owners are smart to stay on the cutting edge by making sure their websites are formatted correctly and engaging to all who visit. After all, people are more tech...
How to Create a Marketing Budget for Your Small Business

How to Create a Marketing Budget for Your Small Business

by Jim Higgins | Aug 14, 2019 | Digital Marketing, Marketing Strategy, Small Business Marketing

How to Create a Marketing Budget for Your Small BusinessMarketing is an investment, one that just about every business – no matter how big or small – needs to grow. But how much should you spend? And what should you spend it on?It’s OK if you’re not sure. Coming up...
UX Mistakes That Are Driving Traffic Away From Your Website

UX Mistakes That Are Driving Traffic Away From Your Website

by Jim Higgins | Jun 5, 2019 | Marketing Strategy, Small Business Marketing, Website Design

UX Mistakes That Are Driving Traffic Away From Your Website Let’s say you are offering the best product/service in your industry. Your pricing is competitive, your SEO is top notch, and your online reviews are stellar. All of that is great! But if you don’t have...
How Online Reviews are Powering Small Business Marketing

How Online Reviews are Powering Small Business Marketing

by Jim Higgins | May 1, 2019 | Marketing Strategy, Small Business Marketing

How Online Reviews are Powering Small Business Marketing Long gone are the days where customers walk blindly into a small business without having some level of expectation for the product or service they’re about to receive. You can thank sites like Amazon, Yelp...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

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