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Which Is Better To Market My Business, Google Ads Or Facebook Ads?

Which Is Better To Market My Business, Google Ads Or Facebook Ads?

by Jim Higgins | Dec 19, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing

Which Is Better To Market My Business, Google Ads Or Facebook Ads? When small businesses want to gain exposure and generate revenue in cyberspace, they feature ads on Facebook and Google. However, Facebook Ads and Google Ads are not identical, so it’s important to...
The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business.

The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business.

by Jim Higgins | Nov 21, 2022 | Marketing Strategy, Small Business Marketing

The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business. Customer testimonials are one of the most powerful marketing tools available to businesses. In fact, Big Commerce reports that business owners who regularly use...
5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers

5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers

by Jim Higgins | Oct 17, 2022 | Marketing Ideas, Marketing Strategy, Small Business Marketing

5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers Business owners everywhere are struggling to get the most out of their budgets as the current economic conditions are forcing everyone to tighten their belts. This is especially true when it comes...
How to Create Content That Your Audience Will Want to Share

How to Create Content That Your Audience Will Want to Share

by Jim Higgins | Sep 19, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing

How to Create Content That Your Audience Will Want to Share When you’re creating content that inspires your audience to share it with their contacts, you’re tapping into an essential source of organic marketing. The fact is people are influenced to purchase from...
Customer Reviews: Why They are Important and How to Get More of Them

Customer Reviews: Why They are Important and How to Get More of Them

by Jim Higgins | Aug 15, 2022 | Marketing Strategy, Small Business Marketing

Customer Reviews: Why They are Important and How to Get More of Them Customer reviews are very valuable to businesses. They carry a lot of weight and can sway a customer to purchase an item, or not. 90% of customers read online reviews before making a purchase. This...
Ways to Generate More Leads Using Content Marketing

Ways to Generate More Leads Using Content Marketing

by Jim Higgins | Jun 20, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing

Ways to Generate More Leads Using Content Marketing Content marketing is currently the best way to generate quality leads that are qualified. However, this will only happen if you’re using techniques that are engaging and informative. Content marketing is your...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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