by Jim Higgins | Sep 16, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Should I Incorporate Video into My Marketing? Understanding your audience is an essential element of successful marketing campaigns. A large portion of today’s consumers are very visual and have short attention spans. Truth is, if your emails are always in textual...
by Jim Higgins | Aug 12, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me? Every hour of every day we are bombarded with images contained in videos, infographics, animations, and other types of pictorial stimuli. Wordy advertisements of yesteryear...
by Jim Higgins | Jul 15, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing? As companies compete for the top spot in an ever-changing virtual landscape, optimizing their digital marketing is becoming trickier than ever due to sophisticated platforms...
by Jim Higgins | May 13, 2020 | Marketing Automation, Marketing Strategy, Small Business Marketing, Website Design
Should I Add a Chatbot to My Website?Chatbots are a type of artificial intelligence known as Conversational Agents or Dialog Systems that greet and assist prospects and customers. For example, when a website visitor has a question or wants to place an order, the...
by Jim Higgins | Apr 8, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Small Business Marketing During the COVID-19 Crisis The COVID-19 pandemic has essentially brought society to a screeching halt and businesses everywhere are suffering. You are not alone. Everyone has a looming sense of uncertainty about the days ahead, but as a...
by Jim Higgins | Feb 19, 2020 | Content Marketing, Marketing Messaging, Marketing Strategy, Small Business Marketing
Do I Need a Blog on My Website? More often than not, business owners think blogging will absorb valuable time they could be spending on actual business dealings. Nothing could be further from the truth. If you have a website, you need a blog. What purpose do blogs...