by Jim Higgins | Sep 20, 2017 | Marketing Strategy, Small Business Marketing
How to Personalize Your Marketing Efforts for Higher Engagement You might think big-name brands have all the advantages, but there is at least one area where small businesses have the opportunity to shine the brightest — personalization. Because of your small size,...
by Jim Higgins | Sep 7, 2017 | Marketing Strategy, Small Business Marketing
How to Set Up a Basic Influencer Marketing Campaign for Your Small Business Influencer marketing is all the talk in the marketing industry right now. A lot of brands (both big and small) are jumping on board the influencer train — a recent study found that 59%...
by Jim Higgins | Mar 1, 2017 | Marketing Strategy, Small Business Marketing
The 5 Things You Need to Establish Your Small Business’ Brand Identity There are a lot of small business owners out there who think they don’t need a “brand” to market their business. They have a logo, don’t they? Isn’t that good enough?...
by Jim Higgins | Nov 10, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
CEO’s Corner: Start Reflecting NOW for a More Successful 2017 So here we are, only a few weeks until the close of another year. While it’s not time to take your foot of the gas just yet, it IS time to start thinking about next year’s game plan. Maybe you’re completely...
by Jim Higgins | Oct 12, 2016 | Marketing Strategy, Small Business Marketing, Social Media Marketing
Are You Committing One of These 5 Common Small Business Marketing Blunders? Marketing can prove to be one of the biggest challenges a small business will face. Unique differentiators, messaging, design, email, social, PPC, budgeting, measuring results – it can all be...
by Jim Higgins | Sep 28, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
Does a Small Business Really Need a Marketing Plan? There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes to make marketing work for...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.