by Jim Higgins | Aug 15, 2022 | Marketing Strategy, Small Business Marketing
Customer Reviews: Why They are Important and How to Get More of Them Customer reviews are very valuable to businesses. They carry a lot of weight and can sway a customer to purchase an item, or not. 90% of customers read online reviews before making a purchase. This...
by Jim Higgins | Jun 20, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing
Ways to Generate More Leads Using Content Marketing Content marketing is currently the best way to generate quality leads that are qualified. However, this will only happen if you’re using techniques that are engaging and informative. Content marketing is your...
by Jim Higgins | Jan 24, 2022 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing
Building Business Citations: What Are They And Why Are They Important? Prior to the internet, an encyclopedia sized book called the Yellow Pages was the main source of reference for people searching for local businesses. Today, companies use business citations as a...
by Jim Higgins | Oct 19, 2021 | Marketing Strategy, Small Business Marketing
How to Boost Business with Organic MarketingOrganic marketing is all about executing a good plan, then watching traffic increase naturally over time. While you won’t see immediate results like you do with paid advertising, the customers you attract will be devoted to...
by Jim Higgins | Sep 20, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing
5 Creative Marketing StrategiesIt’s time to shake things up!People don’t just appreciate imaginative problem-solvers, they trust them. When you replace dusty marketing tactics with creative strategies, you’ll increase your customer base and leave your competition in...
by Jim Higgins | Aug 23, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing
6 Ways to Improve Your Marketing Communications When people think about marketing communications, they tend to envision cleverly worded sales pitches, but this is the thin end of the wedge. In today’s fast-paced world, marketing communications is a multifaceted...
