Building A Strong Brand Identity In 2025: A Guide For Outdoor Living ContractorsIn 2025, standing out in the competitive outdoor living industry requires more than just high-quality craftsmanship—it demands a strong, recognizable brand identity. Whether you specialize...
Maximizing ROI: Marketing Tips for Small Business OwnersFor outdoor living companies, marketing isn’t just about spreading the word—it’s about maximizing your return on investment (ROI) and ensuring every dollar spent contributes to your growth. Whether...
Social Media Strategies for Small Businesses in 2025 As we step into 2025, social media continues to evolve as an essential tool for small businesses to connect with customers, build their brand, and drive sales. For outdoor living companies, platforms like Instagram,...
Small Business Marketing Trends To Watch In 2025 As we move into 2025, the landscape for outdoor living businesses is more competitive than ever. From deck builders to patio installation companies, outdoor living brands need to adapt to the latest marketing trends to...
Learnings From 2024 Marketing Trends for Outdoor Living CompaniesAs 2024 comes to a close, it’s a perfect time to reflect on what worked in marketing this year. Outdoor living companies have faced both challenges and opportunities in reaching and engaging with...
Measuring and Analyzing the Success of Your Marketing CampaignsMarketing campaigns are vital for the growth and success of any small business, including outdoor living companies. However, the effectiveness of these campaigns can only be understood through careful...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.