by Jim Higgins | Nov 21, 2022 | Marketing Strategy, Small Business Marketing
The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business. Customer testimonials are one of the most powerful marketing tools available to businesses. In fact, Big Commerce reports that business owners who regularly use...
by Jim Higgins | Oct 17, 2022 | Marketing Ideas, Marketing Strategy, Small Business Marketing
5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers Business owners everywhere are struggling to get the most out of their budgets as the current economic conditions are forcing everyone to tighten their belts. This is especially true when it comes...
by Jim Higgins | Sep 19, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing
How to Create Content That Your Audience Will Want to Share When you’re creating content that inspires your audience to share it with their contacts, you’re tapping into an essential source of organic marketing. The fact is people are influenced to purchase from...
by Jim Higgins | Aug 15, 2022 | Marketing Strategy, Small Business Marketing
Customer Reviews: Why They are Important and How to Get More of Them Customer reviews are very valuable to businesses. They carry a lot of weight and can sway a customer to purchase an item, or not. 90% of customers read online reviews before making a purchase. This...
by Jim Higgins | Jul 18, 2022 | Email Marketing, Small Business Marketing
How Often Should I Send Marketing Emails? Many business owners grapple with this question because sending too many or too few marketing emails can result in a decrease in sales, subscribers, or both. When it comes to connecting with customers, email marketing is one...
by Jim Higgins | Jun 20, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing
Ways to Generate More Leads Using Content Marketing Content marketing is currently the best way to generate quality leads that are qualified. However, this will only happen if you’re using techniques that are engaging and informative. Content marketing is your...
