by Jim Higgins | Aug 10, 2016 | Search Engine Optimization, Small Business Marketing
Honestly … Can a Small Business Succeed in SEO Any More? Search Engine Optimization (SEO). It’s been the marketing buzzword ever since it became a thing. There’s really no question that ranking high in the organic search rankings can be VERY GOOD for your...
by Jim Higgins | Aug 5, 2016 | Automation, Small Business Marketing
Small Business and Marketing Automation: A Match Made in Heaven! For most small businesses, every lead and every contact is vitally important. But, let’s be honest – most are strapped for resources and they’re working crazy hard to manage the day-to-day of their...
by Jim Higgins | Jul 19, 2016 | Small Business Marketing, Website Design
5 Features of a Killer WebsiteHow many times have you heard that “you will never get a second chance to make a good first impression.” Probably too many to count. Whether you’re walking into a job interview or meeting your significant other’s...
by Jim Higgins | Jul 12, 2016 | Small Business Marketing, Social Media Marketing
Success on social media. It’s about working smarter, not harder So you’re excited (or at least intrigued) about what success on social media might mean for your business. Right? If so, that’s a great thing. But too often clients start the conversation with us like...
by Jim Higgins | Jun 17, 2016 | Automation, Small Business Marketing
Marketing 101: 6 Ways to Build Your Email Subscriber List Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever,...
by Jim Higgins | Mar 11, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
CEO’s Corner: When GOOD marketing isn’t exactly EFFECTIVE marketing Earlier this week I took a call from a new prospect. She and her husband are the owners of a very successful heating and air conditioning company. While the company was already engaged with another...
