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The Power Of Social Media Marketing For Small Businesses

The Power Of Social Media Marketing For Small Businesses

by Jim Higgins | Mar 25, 2024 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing

The Power Of Social Media Marketing For Small Businesses ย ย Prior to the advent of the internet, reaching prospective customers was only possible by running ads in local publications and word of mouth advertising from satisfied customers. Today, everyone has access to...
12 Free Marketing Tools Worth Checking Out!

12 Free Marketing Tools Worth Checking Out!

by Jim Higgins | Feb 26, 2024 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

12 Free Marketing Tools Worth Checking Out! ย ย If it seems like every time you turn around someone is trying to sell you something, this post will be a breath of fresh air!ย  In fact, when it comes to digital marketing, there are still many useful tools that are...
Data Aggregators: What They Are, And Why You Need To Be Listed With Them

Data Aggregators: What They Are, And Why You Need To Be Listed With Them

by Jim Higgins | Jan 17, 2024 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing

Data Aggregators: What They Are, And Why You Need To Be Listed With Them ย  Businesses are eager to learn what they can do to enhance their sales numbers in the new year, and many marketers are putting their trust in data aggregators to ensure historical marketing...
How To Improve Your Local SEO Through Building Citations

How To Improve Your Local SEO Through Building Citations

by Jim Higgins | Dec 18, 2023 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing

How To Improve Your Local SEO Through Building Citations Businesses thrive by gaining online recognition, which is why building citations is an important aspect of local SEO (Search Engine Optimization). Citations are mentions of your business name, address, and phone...
Bad Customer Reviews? Here Are 10 Tips To Respond Effectively

Bad Customer Reviews? Here Are 10 Tips To Respond Effectively

by Jim Higgins | Nov 27, 2023 | Marketing Strategy, Small Business Marketing

Bad Customer Reviews? Here Are 10 Tips To Respond Effectively If youโ€™re stressed about the possibility of receiving bad customer reviews, youโ€™re not alone. Afterall, itโ€™s not a matter of โ€˜if,โ€™ but โ€˜whenโ€™ a customer will voice their displeasure about a product or...
Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business

Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business

by Jim Higgins | Oct 16, 2023 | Marketing Strategy, Small Business Marketing

Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business When people consider buying an item from a store, many shoppers base their final decision on customer testimonials. Oftentimes, reading what other customers have said about their...
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About Me

I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do bestโ€ฆ and what I have passion for โ€“ SMALL BUSINESS MARKETING.

Recent Posts

  • Leveraging Influencer Marketing As A Small Business
  • The Importance Of Mobile Optimization For Small Businesses
  • How To Build And Maintain Customer Loyalty In 2026
  • Innovative Ways To Market Your Small Business In A Digital World
  • Creating A Winning Social Media Calendar For Your Small Business

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