by Jim Higgins | Nov 27, 2023 | Marketing Strategy, Small Business Marketing
Bad Customer Reviews? Here Are 10 Tips To Respond Effectively If you’re stressed about the possibility of receiving bad customer reviews, you’re not alone. Afterall, it’s not a matter of ‘if,’ but ‘when’ a customer will voice their displeasure about a product or...
by Jim Higgins | Oct 16, 2023 | Marketing Strategy, Small Business Marketing
Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business When people consider buying an item from a store, many shoppers base their final decision on customer testimonials. Oftentimes, reading what other customers have said about their...
by Jim Higgins | Sep 25, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Remarketing… What Is It And How Can It Deliver Results For Your Business? If you’re searching for an ideal way to reel in customers, look no further! Remarketing is a digital marketing strategy that involves targeting individuals that have previously interacted a...
by Jim Higgins | Aug 21, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing
Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
by Jim Higgins | Jul 17, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Tips For Getting The Most Out Of Your Google Business Profile Millions of people depend on Google every day to find and learn about businesses in their local area. Your Google Business Profile is more than just a snapshot of who you are and what your business...
by Jim Higgins | Jun 19, 2023 | Small Business Marketing, Website Design
Follow These 6 Tips To Get Your Website Design Right! In today’s digital age, having a well-designed website is crucial for any business to succeed online. A well-designed website can help you establish your brand, attract new customers, and improve your...
