How To Pick The Right Social Media Platforms For Your Business Using social media to showcase your business is the best way to grow your customer base. Love it or hate it, Facebook gets the most traffic of all social media platforms, so it’s a given that this will be...
Web Design: Tips for Converting Your Visitors into Leads Congratulations on having a clean and concise website that’s easy to navigate! Nevertheless, this is just the beginning. To be truly successful at capturing leads with your website, you need to focus on the...
Best Practices for Optimizing Your Blog Posts for Search Engine RankingsBlogging about your business, and related topics, is fun and prosperous!Blog writing is both an art and a science, which equates to a beautiful dance. When you write a blog, you’re expressing the...
Building Business Citations: What Are They And Why Are They Important? Prior to the internet, an encyclopedia sized book called the Yellow Pages was the main source of reference for people searching for local businesses. Today, companies use business citations as a...
The Dos and DON’Ts of Social Media MarketingPosting on social media can feel like walking a tightrope. Many marketers don’t post as often as they should because they’re afraid their words will be misconstrued, or they fret about unintentionally offending...
How to Boost Business with Organic MarketingOrganic marketing is all about executing a good plan, then watching traffic increase naturally over time. While you won’t see immediate results like you do with paid advertising, the customers you attract will be devoted to...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.