Strategies for Holiday MarketingNOTE: With this blog we shift our primary focus away from our typical business-to-business marketing topics, to focus more on those client who will be selling online this Holiday season.The holiday season is approaching faster than a...
5 Ways to Write Persuasive Sales Copy When it comes to marketing, it all starts with sales copy. In large part, it’s your sales copy that determines how successful you’ll be in getting your prospect to take action – responding to an emails, staying on your...
What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me? Every hour of every day we are bombarded with images contained in videos, infographics, animations, and other types of pictorial stimuli. Wordy advertisements of yesteryear...
How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing? As companies compete for the top spot in an ever-changing virtual landscape, optimizing their digital marketing is becoming trickier than ever due to sophisticated platforms...
Should I Add a Chatbot to My Website?Chatbots are a type of artificial intelligence known as Conversational Agents or Dialog Systems that greet and assist prospects and customers. For example, when a website visitor has a question or wants to place an order, the...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.