by Jim Higgins | Mar 21, 2023 | Marketing Ideas, Marketing Strategy, Small Business Marketing
Customer Retention Strategies Successful business owners use time tested marketing tactics to attract new customers. However, gaining fresh business doesn’t carry much weight if it doesn’t lead to future purchases. Creating a solid business foundation involves...
by Jim Higgins | Aug 15, 2022 | Marketing Strategy, Small Business Marketing
Customer Reviews: Why They are Important and How to Get More of Them Customer reviews are very valuable to businesses. They carry a lot of weight and can sway a customer to purchase an item, or not. 90% of customers read online reviews before making a purchase. This...
by Jim Higgins | Jul 18, 2022 | Email Marketing, Small Business Marketing
How Often Should I Send Marketing Emails? Many business owners grapple with this question because sending too many or too few marketing emails can result in a decrease in sales, subscribers, or both. When it comes to connecting with customers, email marketing is one...
by Jim Higgins | Jun 20, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing
Ways to Generate More Leads Using Content Marketing Content marketing is currently the best way to generate quality leads that are qualified. However, this will only happen if you’re using techniques that are engaging and informative. Content marketing is your...
by Jim Higgins | May 16, 2022 | Small Business Marketing, Website Design
7 Signs You May Be Ready for a New Company Web Design Every business owner is proud of their website and love how its unique design helps retain customers and attract new ones. However, there are instances when customers love a company and its products, but don’t feel...
