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What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do?

What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do?

by Jim Higgins | Apr 17, 2023 | Google Analytics, Small Business Marketing

What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do? In the world of marketing analytics, it’s safe to say that Google’s upgrade from Universal Analytics (UA) to Google Analytics 4 (GA4) is a big deal! With this roll-out, small business...
Customer Retention Strategies

Customer Retention Strategies

by Jim Higgins | Mar 21, 2023 | Marketing Ideas, Marketing Strategy, Small Business Marketing

Customer Retention Strategies Successful business owners use time tested marketing tactics to attract new customers. However, gaining fresh business doesn’t carry much weight if it doesn’t lead to future purchases. Creating a solid business foundation involves...
Customer Reviews: Why They are Important and How to Get More of Them

Customer Reviews: Why They are Important and How to Get More of Them

by Jim Higgins | Aug 15, 2022 | Marketing Strategy, Small Business Marketing

Customer Reviews: Why They are Important and How to Get More of Them Customer reviews are very valuable to businesses. They carry a lot of weight and can sway a customer to purchase an item, or not. 90% of customers read online reviews before making a purchase. This...
How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

by Jim Higgins | Jul 18, 2022 | Email Marketing, Small Business Marketing

How Often Should I Send Marketing Emails? Many business owners grapple with this question because sending too many or too few marketing emails can result in a decrease in sales, subscribers, or both. When it comes to connecting with customers, email marketing is one...
Ways to Generate More Leads Using Content Marketing

Ways to Generate More Leads Using Content Marketing

by Jim Higgins | Jun 20, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing

Ways to Generate More Leads Using Content Marketing Content marketing is currently the best way to generate quality leads that are qualified. However, this will only happen if you’re using techniques that are engaging and informative. Content marketing is your...
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About Me

I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Harnessing The Power Of Customer Reviews In 2025
  • How To Create Engaging Video Content On A Budget
  • Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors
  • Local SEO Tips To Get Your Small Business Noticed
  • Effective Email Marketing Campaigns For Small Businesses: A Guide For Outdoor Living Contractors

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