Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
38 Online Directories That Pass the SEO Quality Test
Online Directories That Pass the SEO Quality TestThere’s no question that the world of SEO has changed dramatically in recent years. For all but the most niche keywords, gone are the days when a heavy dose of on-page optimization could achieve high rankings. Today,...
5 Keys to Successful Lead Nurturing
Successful Lead Nurturing This is the final post of my four-part series on common small business marketing pitfalls. If you’d like to access the other topics in this series, you can access those here… The Importance of Developing Your Unique Selling Proposition Want...
4 Tips to Help Focus Your Marketing Strategy
Tips to Help Focus Your Marketing StrategyThis is part 3 of my 4-part series on common marketing pitfalls. In the previous posts, I’ve discussed how to identify your unique selling proposition and how to simplify your marketing messages. Be sure to check them out if...
I HATE Complexity (and if you want more sales, you should too!)
Marketing Messages That Are Way Too Complex In part 1 of this series, I discussed the importance of finding your unique voice. Great marketing really does start there. If you missed it, make sure and read my post on identifying your unique selling proposition. In part...
How To Avoid the 4 Most Common Marketing Pitfalls (Part 1 of 4)
Avoid the 4 Most Common Marketing Pitfalls By nature, entrepreneurs and marketers tend to be optimistic folks. But let’s face it, despite our great marketing ideas and positive outlook; things don’t always work out as planned. Over the next few posts I’m going to...
The Top 10 Free Small Business Marketing Tools for 2015
Free Small Business Marketing Tools for 2015 There is no question, marketing can be expensive. But it can also be very affordable – IF you know where to look and what to look for! In this post, I’ll be sharing my Top 10 Free Small Business Marketing Tools for 2015. ...
One Small Fry’s Attempt to Quiet the Marketing NOISE.
In one way or another, I've been “doing” online small business marketing since 2000. For the most part, I LOVE how marketing has evolved over the last 15 years – a true mix of strategy, messaging, creativity, technology, and analytics. I wake up every day pumped to...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.