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Ways to Generate More Leads Using Content Marketing

Ways to Generate More Leads Using Content Marketing

by Jim Higgins | Jun 20, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing

Ways to Generate More Leads Using Content Marketing Content marketing is currently the best way to generate quality leads that are qualified. However, this will only happen if you’re using techniques that are engaging and informative. Content marketing is your...
7 Signs You May Be Ready for a New Company Web Design

7 Signs You May Be Ready for a New Company Web Design

by Jim Higgins | May 16, 2022 | Small Business Marketing, Website Design

7 Signs You May Be Ready for a New Company Web Design Every business owner is proud of their website and love how its unique design helps retain customers and attract new ones. However, there are instances when customers love a company and its products, but don’t feel...
How To Pick The Right Social Media Platforms For Your Business

How To Pick The Right Social Media Platforms For Your Business

by Jim Higgins | Apr 18, 2022 | Small Business Marketing, Social Media Marketing

How To Pick The Right Social Media Platforms For Your Business Using social media to showcase your business is the best way to grow your customer base. Love it or hate it, Facebook gets the most traffic of all social media platforms, so it’s a given that this will be...
Web Design: Tips for Converting Your Visitors into Leads

Web Design: Tips for Converting Your Visitors into Leads

by Jim Higgins | Mar 21, 2022 | Conversion, Small Business Marketing, Website Design

Web Design: Tips for Converting Your Visitors into Leads Congratulations on having a clean and concise website that’s easy to navigate! Nevertheless, this is just the beginning. To be truly successful at capturing leads with your website, you need to focus on the...
Best Practices For Optimizing Your Blog Posts For Search Engine Rankings

Best Practices For Optimizing Your Blog Posts For Search Engine Rankings

by Jim Higgins | Feb 21, 2022 | Search Engine Optimization, Small Business Marketing

Best Practices for Optimizing Your Blog Posts for Search Engine RankingsBlogging about your business, and related topics, is fun and prosperous!Blog writing is both an art and a science, which equates to a beautiful dance. When you write a blog, you’re expressing the...
Building Business Citations: What Are They And Why Are They Important?

Building Business Citations: What Are They And Why Are They Important?

by Jim Higgins | Jan 24, 2022 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing

Building Business Citations: What Are They And Why Are They Important? Prior to the internet, an encyclopedia sized book called the Yellow Pages was the main source of reference for people searching for local businesses. Today, companies use business citations as a...
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About Me

I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Innovative Ways To Market Your Small Business In A Digital World
  • Creating A Winning Social Media Calendar For Your Small Business
  • Using Data Analytics To Drive Small Business Success
  • Harnessing The Power Of Customer Reviews In 2025
  • How To Create Engaging Video Content On A Budget

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