Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
New to Inbound Marketing? Try these 4 blogging tips
New to Inbound Marketing? Try these 4 blogging tips. You may not have noticed quite yet, but traditional outbound marketing strategies such as tv, radio, and print advertisements are in their death throes. The onslaught of ads that the average person is exposed to...
InfoGraphic: 15 IMPRESSIVE Years of Google AdWords
InfoGraphic: 15 IMPRESSIVE Years of Google AdWords Last week, Google quietly celebrated AdWords’ 15th birthday. In a span of 15 years, AdWords has evolved from a promising idea to the “go-to” marketing tactic for millions of small businesses (of course it’s also made...
Just For Fun… 8 Funny Marketing Fails!
Just For Fun… 8 Funny Marketing Fails! This week, I decided to provide some comedic relief. Like many of you, I come across many funny marketing messages or deliveries that just don't turn out the way they were likely intended. Many of these crack me up so I thought...
4 Tips for Converting Your Website Visitors into Leads
Converting Your Website Visitors into Leads This week I’d like to briefly address a challenge that almost every business faces when it comes to their online marketing: Transitioning folks from a casual website visitors to an engaged prospects. Getting folks to visit...
4 Ways Marketing Automation Can Boost Your Small Business
Marketing Automation for Your Small Business If there’s one thing I’ve found from growing my own company and working with many other small businesses, it’s that there are NEVER enough resources to accomplish everything we’d like (or at least to accomplish them as...
5 Quick Tips for Marketing on Facebook
Marketing on Facebook With over 1.5 BILLION monthly active users, Facebook is the most popular social media outlet on the planet. It seems that everyone from tweens to grandparents have Facebook accounts. That’s a lot of eyeballs… and for the marketer, a lot of...
Not Using Negative Keywords in AdWords? It’s costing you!
Negative Keywords in AdWords If you’re like most folks managing their own Google AdWords account, your time and attention probably gravitates toward keywords… which keywords prospects are using to find products and services like yours. That makes perfect sense. ...
Playing Hard to Get. 3 Reasons to Engage in Inbound Marketing.
Reasons to Engage in Inbound Marketing If you've ever played hard to get, you know that the less attention you give someone, the more they want you (at least that’s the idea!). What most people don't know is that playing hard to get works in marketing just as well as...
Danger! Don’t put your Google AdWords display ads on auto pilot!
Don’t put your Google AdWords display ads on auto pilot! Google Adwords Display Network Ads provide a means of putting a nice visual in front of your potential customers. Different than the Search Network Ads (which allow for only text), Display Network ads can...
Is Your Marketing Ready for Generation Z?
Generation Z Marketing If you follow my blog regularly, you know I spend a fair amount of the time “in the weeds,” writing about website conversion, marketing automation, Google AdWords, Google Analytics, etc. Today I’d like to take a break from all the tactics and...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.