Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Three Best 2016 Social Media Marketing Infographics
Three Best 2016 Social Media Marketing Infographics As you have worked with various social media channels this past year, have you noticed changes? Have you been posting images of one size and now see others posting larger, more impactful images? When using social...
Can Donald Trump Teach You Anything About Sales & Marketing?
Can Donald Trump Teach You Anything About Sales & Marketing? I’ll admit it. More than any primary election that I can recall, I find myself being drawn into the debates, media coverage, and the polls. Why? I wish I could say it’s a strong sense of civic...
Does Your Planning Reflect These 2016 Marketing Trends?
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New to Inbound Marketing? Try these 4 blogging tips
New to Inbound Marketing? Try these 4 blogging tips. You may not have noticed quite yet, but traditional outbound marketing strategies such as tv, radio, and print advertisements are in their death throes. The onslaught of ads that the average person is exposed to...
InfoGraphic: 15 IMPRESSIVE Years of Google AdWords
InfoGraphic: 15 IMPRESSIVE Years of Google AdWords Last week, Google quietly celebrated AdWords’ 15th birthday. In a span of 15 years, AdWords has evolved from a promising idea to the “go-to” marketing tactic for millions of small businesses (of course it’s also made...
Just For Fun… 8 Funny Marketing Fails!
Just For Fun… 8 Funny Marketing Fails! This week, I decided to provide some comedic relief. Like many of you, I come across many funny marketing messages or deliveries that just don't turn out the way they were likely intended. Many of these crack me up so I thought...
4 Tips for Converting Your Website Visitors into Leads
Converting Your Website Visitors into Leads This week I’d like to briefly address a challenge that almost every business faces when it comes to their online marketing: Transitioning folks from a casual website visitors to an engaged prospects. Getting folks to visit...
4 Ways Marketing Automation Can Boost Your Small Business
Marketing Automation for Your Small Business If there’s one thing I’ve found from growing my own company and working with many other small businesses, it’s that there are NEVER enough resources to accomplish everything we’d like (or at least to accomplish them as...
5 Quick Tips for Marketing on Facebook
Marketing on Facebook With over 1.5 BILLION monthly active users, Facebook is the most popular social media outlet on the planet. It seems that everyone from tweens to grandparents have Facebook accounts. That’s a lot of eyeballs… and for the marketer, a lot of...
Not Using Negative Keywords in AdWords? It’s costing you!
Negative Keywords in AdWords If you’re like most folks managing their own Google AdWords account, your time and attention probably gravitates toward keywords… which keywords prospects are using to find products and services like yours. That makes perfect sense. ...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.