Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
How to Create a Marketing Budget for Your Small Business
How to Create a Marketing Budget for Your Small BusinessMarketing is an investment, one that just about every business – no matter how big or small – needs to grow. But how much should you spend? And what should you spend it on?It’s OK if you’re not sure. Coming up...
How To Perform An SEO Audit In 15 Minutes Or Less
How To Perform An SEO Audit In 15 Minutes Or LessWe’ve all heard the old adage that if it ain't broke, don’t fix it. We get it. Why spend a bunch of time and energy working on something that seems to be working just fine? You’re a small business owner – you have...
Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads
Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads There’s a reason everyone looks at the social media landscape and declares that you have to pay to play. All these algorithm updates have made it harder than ever for businesses to get their...
UX Mistakes That Are Driving Traffic Away From Your Website
UX Mistakes That Are Driving Traffic Away From Your Website Let’s say you are offering the best product/service in your industry. Your pricing is competitive, your SEO is top notch, and your online reviews are stellar. All of that is great! But if you don't have a...
How Online Reviews are Powering Small Business Marketing
How Online Reviews are Powering Small Business Marketing Long gone are the days where customers walk blindly into a small business without having some level of expectation for the product or service they're about to receive. You can thank sites like Amazon, Yelp and...
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?A lot of marketers will tell you not to focus too much on your bounce rate, and they make some great points. We agree that there is a lot of context missing in Google Analytics when it comes...
5 SEO Ranking Factors You Might be Overlooking
5 SEO Ranking Factors You Might be OverlookingSo… exactly how many ranking factors does Google look at when deciding whether they’re going to list your website in a user’s search result? It’s a great question and one that we wish we had a definitive answer...
Which Social Media Channels Should I Use for My Small Business?
Which Social Media Channels Should I Use for My Small Business? One of the most common questions we get from our clients is “which social media channels are best to help grow our business?” And it’s a great question to be asking. Blindly establishing and maintaining a...
3 Design Trends Coming to a Website Near You!
3 Design Trends Coming to a Website Near You! In our opinion, one of the best things about web design is that it’s always changing. Sure, that introduces some challenges, but it also keeps things fresh and interesting. It seems there are always new layouts,...
Top Pay-per-Click Mistakes You May Be Making
Top Pay-per-Click Mistakes You May Be Making There is a lot that goes into creating a PPC campaign. There’s the keyword research, which is no small undertaking. Then you have to organize those keywords into ad groups and develop landing pages to go along with the...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.