How to be Successful Using Google Ads This Year and Beyond Google Ads is much smarter than it was a few years ago. In addition to new analytics, Google has enhanced its internet marketing platform to involve automation and machine learning. These sophisticated tools...
Top Marketing Strategies to Grow Your Business This Summer Make this a summer to remember! Even if your business has been doing spectacularly well, you can’t go wrong by stepping out of your marketing comfort zone. You can accomplish this by test-driving promotional...
Landing Page Must-Haves to Convert More Visitors Landing pages are essential business tools. However, if they are not designed with specific features, they will fail at converting visitors into customers. To ensure success at keeping potential customers from going...
Top 5 Things You Can Do to Market Your Business in 2021 Now that we have bid farewell to 2020, it is important to remain optimistic about the months ahead. Savvy business owners are looking forward to increasing their customer base by redesigning their internet-based...
Strategies for Holiday MarketingNOTE: With this blog we shift our primary focus away from our typical business-to-business marketing topics, to focus more on those client who will be selling online this Holiday season.The holiday season is approaching faster than a...
Should I Incorporate Video into My Marketing? Understanding your audience is an essential element of successful marketing campaigns. A large portion of today’s consumers are very visual and have short attention spans. Truth is, if your emails are always in textual...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.