Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
CEO’s Corner: Start Reflecting NOW for a More Successful 2017
CEO’s Corner: Start Reflecting NOW for a More Successful 2017 So here we are, only a few weeks until the close of another year. While it’s not time to take your foot of the gas just yet, it IS time to start thinking about next year’s game plan. Maybe you’re completely...
5 Ways Your Website Might Be Failing to Deliver the Goods!
5 Ways Your Website Might Be Failing to Deliver the Goods! I want to start with a simple question… and one that I want you to consider seriously. Are you 100% satisfied with the way your website looks and functions… YOU KNOW it both educates your visitors AND truly...
Adwords 101: Three Essentials For Every Successful AdWords Account
Adwords 101: Three Essentials For Every Successful AdWords Account From small business to the Fortune 500, Google Adwords is one of the most commonly used types of online advertising. When done right, it’s a powerful advertising platform that works very well to...
Are You Committing One of These 5 Common Small Business Marketing Blunders?
Are You Committing One of These 5 Common Small Business Marketing Blunders? Marketing can prove to be one of the biggest challenges a small business will face. Unique differentiators, messaging, design, email, social, PPC, budgeting, measuring results – it can all be...
Does a Small Business Really Need a Marketing Plan?
Does a Small Business Really Need a Marketing Plan? There's no use in denying it — marketing is a critical component of a small business' success. The challenge is that so many small business owners have no idea what it takes to make marketing work for them. They are...
How to Leverage Facebook Live as a Powerful Marketing Tool
How to Leverage Facebook Live as a Powerful Marketing Tool Have you ever thought about incorporating live video into your business marketing strategy? Maybe just the thought of it creates a feeling of anxiety in the pit of your stomach. You might be thinking… “I’m...
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers Assuming you’d like to grow your business, the content on your company’s website should have one primary goal. It must transform a website visitor into a buyer (or at least a sales lead)....
Honestly … Can a Small Business Succeed in SEO Any More?
Honestly ... Can a Small Business Succeed in SEO Any More? Search Engine Optimization (SEO). It's been the marketing buzzword ever since it became a thing. There’s really no question that ranking high in the organic search rankings can be VERY GOOD for your business....
Small Business and Marketing Automation: A Match Made in Heaven!
Small Business and Marketing Automation: A Match Made in Heaven! For most small businesses, every lead and every contact is vitally important. But, let’s be honest – most are strapped for resources and they’re working crazy hard to manage the day-to-day of their...
5 Features of a Killer Website
5 Features of a Killer WebsiteHow many times have you heard that "you will never get a second chance to make a good first impression." Probably too many to count. Whether you're walking into a job interview or meeting your significant other's parents for the first...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.