Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Are You Committing One of These 5 Common Small Business Marketing Blunders?
Are You Committing One of These 5 Common Small Business Marketing Blunders? Marketing can prove to be one of the biggest challenges a small business will face. Unique differentiators, messaging, design, email, social, PPC, budgeting, measuring results – it can all be...
Does a Small Business Really Need a Marketing Plan?
Does a Small Business Really Need a Marketing Plan? There's no use in denying it — marketing is a critical component of a small business' success. The challenge is that so many small business owners have no idea what it takes to make marketing work for them. They are...
How to Leverage Facebook Live as a Powerful Marketing Tool
How to Leverage Facebook Live as a Powerful Marketing Tool Have you ever thought about incorporating live video into your business marketing strategy? Maybe just the thought of it creates a feeling of anxiety in the pit of your stomach. You might be thinking… “I’m...
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers Assuming you’d like to grow your business, the content on your company’s website should have one primary goal. It must transform a website visitor into a buyer (or at least a sales lead)....
Honestly … Can a Small Business Succeed in SEO Any More?
Honestly ... Can a Small Business Succeed in SEO Any More? Search Engine Optimization (SEO). It's been the marketing buzzword ever since it became a thing. There’s really no question that ranking high in the organic search rankings can be VERY GOOD for your business....
Small Business and Marketing Automation: A Match Made in Heaven!
Small Business and Marketing Automation: A Match Made in Heaven! For most small businesses, every lead and every contact is vitally important. But, let’s be honest – most are strapped for resources and they’re working crazy hard to manage the day-to-day of their...
5 Features of a Killer Website
5 Features of a Killer WebsiteHow many times have you heard that "you will never get a second chance to make a good first impression." Probably too many to count. Whether you're walking into a job interview or meeting your significant other's parents for the first...
Success on Social Media – It’s About Working Smarter, Not Harder
Success on social media. It’s about working smarter, not harder So you’re excited (or at least intrigued) about what success on social media might mean for your business. Right? If so, that’s a great thing. But too often clients start the conversation with us like...
Marketing 101: 6 Ways to Build Your Email Subscriber List
Marketing 101: 6 Ways to Build Your Email Subscriber List Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever,...
4 Sure Ways to Boost Your Sales this Summer
4 Sure Ways to Boost Your Sales this Summer While it’s hard to believe, we’re already four months into 2016. For many, it’s the first opportunity to truly assess the progress their business is making against annual revenue goals. Whether you’re ahead, behind, or...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.