by Jim Higgins | Oct 14, 2020 | Content Marketing, Small Business Marketing
5 Ways to Write Persuasive Sales Copy When it comes to marketing, it all starts with sales copy. In large part, it’s your sales copy that determines how successful you’ll be in getting your prospect to take action – responding to an emails, staying on your...
by Jim Higgins | Sep 16, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Should I Incorporate Video into My Marketing? Understanding your audience is an essential element of successful marketing campaigns. A large portion of today’s consumers are very visual and have short attention spans. Truth is, if your emails are always in textual...
by Jim Higgins | Aug 12, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me? Every hour of every day we are bombarded with images contained in videos, infographics, animations, and other types of pictorial stimuli. Wordy advertisements of yesteryear...
by Jim Higgins | Jul 15, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing? As companies compete for the top spot in an ever-changing virtual landscape, optimizing their digital marketing is becoming trickier than ever due to sophisticated platforms...
by Jim Higgins | Jun 10, 2020 | Email Marketing, Small Business Marketing
Email Personalization, Worth the Effort? Email personalization, or email segmentation, has helped business owners see a jump in their return on investment; some by as much as 760%. So, yes, it is worth the effort. By utilizing email personalization, you are making...
by Jim Higgins | May 13, 2020 | Marketing Automation, Marketing Strategy, Small Business Marketing, Website Design
Should I Add a Chatbot to My Website?Chatbots are a type of artificial intelligence known as Conversational Agents or Dialog Systems that greet and assist prospects and customers. For example, when a website visitor has a question or wants to place an order, the...
